Social media analytics – Challenges in topic discovery, data collection, and data preparation

Data analytics to support social media marketing: challenges and opportunities

Social media technologies and services have empowered individuals and organisations by revolutionalising the way people communicate, socialise and conduct business. Two examples of social media services are Facebook and Twitter. Many organisations have been quick to realise the potential benefits of social media and have adopted social media marketing practices. Social media analytics are condu...

Social Media Data in Research: Provenance Challenges

Uncovering the Challenges in Collection, Sharing and Documentation: The Hidden Data of Social Media Research?

This paper offers insights into social media researchers’ everyday practices in dealing with constraints and challenges in the areas of data access, in terms of data collection and sharing, and data publication. We believe that such insights need to be taken into account when discussing methodology and epistemology of social media data to ensure that strategies employed to achieve validity are ...

Social Network Data Analytics Social Network Data Analytics

The advent of online social networks has been one of the most exciting events in this decade. Many popular online social networks such as Twitter, LinkedIn, and Facebook have become increasingly popular. In addition, a number of multimedia networks such as Flickr have also seen an increasing level of popularity in recent years. Many such social networks are extremely rich in content, and they t...

Overview of Influence Maximization in Social Media Data Analytics

Social media has become a new and main platform for organizations to broadcast their policies, for companies to advertise their products, and for people to propagate their opinions. Therefore, social media data analytics has become a timely and significant research topic in recent years. In this talk, Dr. Li will first go through the social media background and the data representation of social...